Fortune.com

Fortune.com

January, 14 2021 07:21:05 AM

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Search Engine Optimization

Title Tag

Fortune - Fortune 500 Daily & Breaking Business News | Fortune
Length: 62 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Unrivaled access, premier storytelling, and the best of business since 1930.
Length: 76 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	73	1	0	0	0

<H1> Fortune </H1>
<H2> Fortune - Fortune 500 Daily & Breaking Business News \| Fortune </H2>
<H2> Day One of the new Trump Administration, and things are looking good for China </H2>
<H2> Trump returns to power promising retribution, reversal of the Biden era, and a trip to Mars </H2>
<H2> Elon Musk lets slip he may have secretly had help in what critics say is the ‘biggest gaming fraud in history’ </H2>
<H2> TikTok is in a massive position of strength amid a high-stakes game of poker, Wedbush’s Dan Ives says </H2>
<H2> The dating app exodus: 4 reasons Gen Z and millennials are rebelling against Hinge, Tinder, and Bumble </H2>
<H2> Musk, Zuckerberg and Huang among 5 people now expected to become trillionaires within 10 years </H2>
<H2> EV startup Canoo files for bankruptcy right before Donald Trump’s inauguration </H2>
<H2> Largest-ever Ozempic and GLP-1 drug study finds they lower risk of 42 health conditions, including heart attacks and Alzheimer’s disease </H2>
<H2> Gen Z thinks they need almost $9.5 million to be financially successful after anxiously watching their parents unretire </H2>
<H2> With Trump 2.0, the balance of power shifts from banks to Silicon Valley </H2>
<H2> Wall Street’s changing of the guard is underway </H2>
<H2> President Donald Trump’s inauguration address — full text </H2>
<H2> Newsletters </H2>
<H2> AI </H2>
<H2> Sam Altman tells AI fans to lower their expectations as rumors swirl OpenAI is on the brink of superintelligence </H2>
<H2> These are the most in-demand skills for job seekers in 2025 </H2>
<H2> TikTok remains online in U.S. after briefly going dark. Now what? </H2>
<H2> Innovation Gap: How the EU and U.K.’s regulatory maze is holding back AI adoption </H2>
<H2> Real estate </H2>
<H2> A woman purchased a vacant Hawaiian lot for about $22,000. She was surprised to see a $500,000 home was built on it by mistake </H2>
<H2> ‘Home Alone’ house sells above asking price at $5.5 million </H2>
<H2> Real estate brokers seek special exemptions from LA’s ‘mansion tax’ and key rules to spur rebuilding after wildfires </H2>
<H2> Larry Fink said rebuilding Los Angeles could take up to a decade </H2>
<H2> Inflation </H2>
<H2> Gen Z thinks they need almost $9.5 million to be financially successful after anxiously watching their parents unretire </H2>
<H2> Bitcoin rebounds to $100,000 as inflation data puts Fed rate cuts ‘back on the table’ </H2>
<H2> In Trump 2.0, growing, spending, or squandering an enviable macroeconomic inheritance are all on the table </H2>
<H2> Bond yields are soaring—and that could pose a problem for Trump </H2>
<H2> Next to Lead: The 25 Most Powerful Rising Executives in the Fortune 500 </H2>
<H2> Next to Lead: The 25 Most Powerful Rising Executives in the Fortune 500 </H2>
<H2> Aspiring CEOs must quickly develop this new set of skills in ‘reinvent or die’ era </H2>
<H2> How ‘CEO sprinters’ like Red Lobster’s 35-year-old exec make it to the top </H2>
<H2> Think you have what it takes to be CEO? Here’s what top executive search firms look for </H2>
<H2> Job-hopping vs. staying at one company: What’s the best route to the corner office? </H2>
<H2> Fortune rankings </H2>
<H2> Fortune 500 </H2>
<H2> Global 500 </H2>
<H2> 100 Most Powerful People in Business </H2>
<H2> The Future 50 </H2>
<H2> From the magazine </H2>
<H2> Welcome to Elontown, USA: an unlikely Texas home base for Musk’s business empire </H2>
<H2> Inflation, China’s stumbling economy, and apocalyptic fear are driving a new gold boom. Investors think this time there’ll be no bust </H2>
<H2> Ian Bremmer: Brace yourself — Trump’s foreign policy could reshape the business world </H2>
<H2> How Mark Zuckerberg has fully rebuilt meta around Llama </H2>
<H2> Fortune’s inaugural 100 Most Powerful People in Business: Who made the list, and why? </H2>
<H2> Fortune Well </H2>
<H2> Largest-ever Ozempic and GLP-1 drug study finds they lower risk of 42 health conditions, including heart attacks and Alzheimer’s disease </H2>
<H2> 6 foods that could be making you age faster </H2>
<H2> Chronic, work-related stress can accelerate your biological age—especially if your job is U.S. president </H2>
<H2> The single-most important longevity hack to David Beckham’s routine that keeps him healthy and energetic at 49 </H2>
<H2> Leadership </H2>
<H2> Elon Musk lets slip he may have secretly had help in what critics say is the ‘biggest gaming fraud in history’ </H2>
<H2> A former Tesla employee is suing the company, saying he was ‘completely blindsided’ by its RTO policy </H2>
<H2> Wall Street’s changing of the guard is underway </H2>
<H2> These are the most in-demand skills for job seekers in 2025 </H2>
<H2> The Business of Sports </H2>
<H2> From Ryan Reynolds to Ed Sheeran, we’re in the golden age of celebrity sports investors </H2>
<H2> Inside the multibillion-dollar sports gold rush: Soccer teams </H2>
<H2> Meet the sports investment banker to billionaires who has orchestrated $950 million deals </H2>
<H2> Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person </H2>
<H2> Fortune Crypto </H2>
<H2> Bitcoin surges past $109,000 ahead of possible early Trump crypto action: ‘You’re going to be very happy with me’ </H2>
<H2> Inside the first Crypto Ball: Snoop, the Treasury Secretary—and a $70 billion memecoin surprise from Trump </H2>
<H2> Trump’s surprise memecoin explodes to nearly $7 billion </H2>
<H2> Trump is planning an executive order on crypto: Here’s what that could look like </H2>
<H2> Features </H2>
<H2> Meet Craig Underwood, the 82-year-old farming millionaire whose chilis made sriracha hot until a mysterious fight destroyed the business </H2>
<H2> Meet the 34-year-old engineer who quit his day job to transform a cave into a vacation rental—now it’s booked out a year in advance, raking in over $700,000 a year </H2>
<H2> How one of Europe’s largest insurers is trying to make waves with Gen Z </H2>
<H2> YouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix </H2>
<H2> Commentary </H2>
<H2> Topics </H2>
<H3> Latest </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Fortune - Fortune 500 Daily & Breaking Business News | Fortune

fortune.com/

Unrivaled access, premier storytelling, and the best of business since 1930.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

trump27
donald26
january22
fortune17
most12
musk11
president-elect11
president11
finance9
woman9
have8
powerful8
home7
well7
best7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
trump	27
donald	26
january	22
fortune	17
most	12
musk	11
president-elect	11
president	11
finance	9
woman	9
have	8
powerful	8
home	7
well	7
best	7

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 0.81%

Text content size	15061 bytes
Total HTML size	1869629 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 1826 KB to 98 KB (94.6 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 3.161.213.29 does not redirect to fortune.com

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://fortune.com/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://fortune.com/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 30 Years, 233 Days

Created Date: 2nd-Jun-1994

Updated Date: 30th-Apr-2023

Expiry Date: 1st-Jun-2025

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Domain Name: fortune.com
Registry Domain ID: 105970_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-08-02T02:17:33+0000
Creation Date: 1994-06-02T04:00:00+0000
Registrar Registration Expiration Date: 2025-06-01T00:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: FORTUNE MEDIA IP LIMITED
Registrant State/Province: Kowloon
Registrant Country: HK
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/fortune.com
Admin Organization: FORTUNE MEDIA IP LIMITED
Admin State/Province: Kowloon
Admin Country: HK
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/fortune.com
Tech Organization: FORTUNE MEDIA IP LIMITED
Tech State/Province: Kowloon
Tech Country: HK
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/fortune.com
Name Server: ns-473.awsdns-59.com.
Name Server: ns-1273.awsdns-31.org.
Name Server: ns-1776.awsdns-30.co.uk.
Name Server: ns-585.awsdns-09.net.
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2025-01-20T21:14:49+0000 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
(1) allow, enable, or otherwise support the transmission by email, telephone,
or facsimile of mass, unsolicited, commercial advertising, or spam; or
(2) enable high volume, automated, or electronic processes that send queries,
data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

MarkMonitor reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by this policy.

MarkMonitor Domain Management(TM)
Protecting companies and consumers in a digital world.

Visit MarkMonitor at https://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

0 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://fortune.com
Length: 7 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

1826 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.23 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

20 / 100

Page Speed

Fortune.com desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
fortune.net	Already Registered
fortune.org	Already Registered
fortune.biz	Already Registered
fortune.us	Already Registered
fortune.info	Already Registered

Typo Availability

Domains (TLD)	Status
cortune.com	Already Registered
dortune.com	Available
eortune.com	Available
rortune.com	Available
tortune.com	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 80/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

13 / 100

Page Speed

Fortune.com mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
108.156.120.15	United States	Amazon CloudFront

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Popularity at	None
Regional Rank	None

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

20 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

13 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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